I've mentioned before that one of my favorite people to listen to is Andy Stanley. Strictly from a communication standpoint, I can't think of many people in America that I would rather hear. I love his style, and his ability to communicate wisdom in a transferable, memorable way.
If you're looking for some good insight on leadership, Stanley's Leadership Podcast is a great resource.
One of the things I love about Andy is that he seems to be absolutely unable to communicate a big point just once. Ever. He always restates his main point multiple times. I think it's compulsive for him.
Last week I was listening to the Leadership Podcast at the gym, and Andy was giving a talk about communication to a group of several leaders. One of his main points about communication was that communicators need to be sure to always ask the question, "What do they need to know?" (And he repeated the question three times).
He encouraged teachers to hone down their lesson to be able to answer this question in one sentence; this is the one thing, the big idea, the main point. Then he gave several examples of "main things" from sermons he had preached in the past. And as he said each one of those main points, he repeated them at least twice. And they were just illustrations. They were "main points" from the past - not even from this particular talk - but he was so disciplined in restating the point that he repeated them instinctively.
As a leader, you know the main point. It oozes out of you. You've lived with it for 52 hours during the week. You've thought about it, you've created it, you've dreamed about it, you've tweaked it, and coddled it, and illustrated it, and applied it, and you could say it backwards and upside down. And you will take it for granted that the audience will know it too, if you don't become like Pavlov's dog; every time you say the main point, say it twice. At least.
Every time you say the main point, say it twice. At least.
See how that works? When you repeat a statement back-to-back you force your audience to focus on it. You attach little flashing red lights to the statement that let them know they need to remember it; that every thing in your message is tied to that point, and if they miss it, they'll miss the point. It gives them a chance to write it down, commit it to memory, or question whether or not it's really true. Once they've done that, you have them.
Every time you say the main point, say it twice. At least.




